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Adobe Journey Optimizer Developer Expert Sample Questions:

1. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?

A) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
B) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
C) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment

2. An Adobe Journey Optimizer team member has Journey viewer product profile access and needs to create and edit journeys for an upcoming campaign.
Which built-in product profile access would the user be assigned in order to create, edit, and delete journeys?

A) Journey Manager
B) Journey Orchestration
C) Journey Editor

3. A marketing manager, working in Adobe Journey Optimizer, has created a Collection of offers called "Fall Coupons". When the Collection is checked, only 3 of the 4 offers created are included.
What would be the problem?

A) When creating the offer, they did not add the Image Placement.
B) The required Tag is missing from one of the Offers.
C) They did not create a Fallback Offer for their collection.

4. A developer wants to use an audience from an external source in Adobe Journey Optimizer to send a push notification. Which namespace is available in the platform to use an external audience?

A) Non-people Identifier
B) Device ID
C) Cross-Device ID

5. The dimensional entity that exists within the Real-Time Customer Profile data store (also sometimes referred to as lookup or classification schemas) is primarily used for what two purposes? (Choose two.)

A) It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile.
B) It ensures that data is optimally stored to deliver real-time experiences and segmentation.
C) It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys.
D) It is leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile,

Solutions: