Salesforce MCAE-Con-201 real exam prep : Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A) After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B) Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
C) Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D) Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

2. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A) Track the prospect's click path through the website's content.
B) Capture complete demographic information about an anonymous visitor.
C) Trigger page actions to occur when a prospect visits a certain URL.
D) Associate visitor activity to a prospect on form submission.

3. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A) Configure Users > Send Salesforce Engage report emails by team
B) Configure Users > Send starred prospect activity alerts by owner
C) Configure Users > Send daily visitor activity emails by state
D) Configure Users > Send daily prospect activity emails by owner

4. Which one is Marketing Cloud Account Engagement Event Connector

A) EventMe
B) Eventor
C) TheEvents
D) Eventbrite

5. What is true about Dynamic Content? [Choose three answers]

A) You can use dynamic content in subject lines
B) You can add up to 25 variations of content
C) You can base variations on Scoring Categories
D) You can add dynamic content to web pages

Solutions: