EEB-101 Questions Pass on Your First Attempt Dumps for Marketing Cloud Email Specialist Certified
EEB-101 Practice Test Pdf Exam Material
To prepare for the Salesforce EEB-101 exam, applicants must be well-versed in the basics of email marketing, including email design principles, audience segmentation, email personalization, triggered emails, and deliverability. They must also have a solid understanding of Marketing Cloud's features, such as sender profiles, data extensions, and automation, to optimize their campaign results effectively. EEB-101 exam is composed of 60 multiple-choice questions that are designed to validate these skills and ensure that candidates have a comprehensive understanding of email marketing best practices and strategies.
NEW QUESTION # 50
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Export the journey email analytics.
- B. Define a goal for each journey.
- C. Review opens and clicks activity summaries.
Answer: B
Explanation:
The action that the marketer should take to evaluate conversion of those journeys is to define a goal for each journey1. A goal is a measure of success for a journey, such as a purchase, a subscription, or a registration2. By defining a goal for each journey, the marketer can track how many contacts achieved the desired outcome after receiving the email messages in the journey3. The marketer can also compare the goal metrics across different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate conversion of those journeys. Exporting the journey email analytics is a feature that allows the marketer to download a CSV file with detailed information about the email performance in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the journey email analytics, the marketer can analyze the email engagement and deliverability in a journey, but they cannot measure the conversion or outcome of the journey.
Reviewing opens and clicks activity summaries is also not the correct answer, as it does not help evaluate conversion of those journeys. Reviewing opens and clicks activity summaries is a feature that allows the marketer to view the aggregate statistics of the email activity in a journey, such as total opens, unique opens, total clicks, and unique clicks. By reviewing opens and clicks activity summaries, the marketer can monitor the email interaction and interest in a journey, but they cannot measure the conversion or outcome of the journey. References := 1: Define Goals - Salesforce 2: Journey Builder Best Practices - Salesforce 3: Analyze Journey Performance - Salesforce 4: Marketing Cloud Journey Builder: How to Measure Success : Export Journey Email Analytics - Salesforce : Email Activity Summary - Salesforce
NEW QUESTION # 51
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Wait
- B. Verification
- C. Send Email
Answer: B
Explanation:
Verification is the correct answer. A verification activity is an activity that allows you to set criteria for an automation to run successfully or fail based on data counts or validation errors. For example, you can use a verification activity to check if the number of records in a data extension is within a certain range before sending an email. This can help prevent sending emails to more subscribers than intended or to an empty data extension. You can learn more about this in the [Automation Studio Basics] module on Trailhead.
NEW QUESTION # 52
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
- A. Filtered data extension
- B. SQL Query
- C. Data Filter
Answer: C
Explanation:
Data Filter is a tool that allows marketers to create filtered data extensions based on criteria without writing SQL queries. Data Filter can also provide a quick count of records that match the criteria before creating the filtered data extension. [Source: Trailhead]
NEW QUESTION # 53
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
- A. Configured Alert Manger Settings
- B. Import Activity Notification Settings
- C. Automation Notification Settings
Answer: C
Explanation:
Automation Notification Settings allow marketers to configure email notifications for automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]
NEW QUESTION # 54
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
- A. Schedule report and email file to the director.
- B. Schedule report to export as a web page.
- C. A Schedule report and email the link to download.
Answer: A
Explanation:
Scheduling report and emailing file to the director is the correct answer. This option allows you to create a report of sends across all business units using the Email Performance by Business Unit report type in Analytics Builder. You can then schedule the report to run daily and email the file (CSV or XLS) to the director or any other recipients. This way, you can ensure the report is sent to the director each day without manually running and exporting the report. Scheduling report and emailing the link to download is not a valid option, as this option only allows you to email a link to access the report online, not to download the file. Scheduling report to export as a web page is not a valid option either, as this option only allows you to export the report as a web page, not to email it. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
NEW QUESTION # 55
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. SQL activity using data views
- B. Audit Trail extract
- C. Tracking Data extract
Answer: A
Explanation:
SQL activity using data views is a method that allows marketers to access historical engagement data from Marketing Cloud. Data views are system-generated data extensions that store tracking data for various types of events, such as email sends, opens, clicks, bounces, unsubscribes, etc. Marketers can use SQL queries to join and filter data from different data views and create custom reports or segments based on historical engagement data.
NEW QUESTION # 56
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Select 'Deduplicate by Email' checkbox.
- B. Use Email Address as Subscriber Key.
- C. Mark the field as the Primary Key.
Answer: C
Explanation:
The marketer should mark the field as the Primary Key to ensure the Email Address field values are unique1. A primary key is a field that uniquely identifies each record in a data extension2. By marking the Email Address field as the primary key, the marketer can prevent duplicate email addresses from being imported or added to the data extension3. This can help the marketer maintain data quality and avoid sending multiple emails to the same subscriber.
Using Email Address as Subscriber Key is not the correct answer, as it does not ensure the Email Address field values are unique. A subscriber key is a field that uniquely identifies each subscriber in the Marketing Cloud account4. By using Email Address as Subscriber Key, the marketer can link the subscriber's email address to their profile and preference attributes, but they cannot prevent duplicate email addresses from being stored in different data extensions5.
Selecting 'Deduplicate by Email' checkbox is also not the correct answer, as it does not ensure the Email Address field values are unique. This option is available when importing data into a data extension from a file or another data extension. By selecting this option, the marketer can avoid importing duplicate email addresses based on an existing email address field in the destination data extension. However, this option does not affect the structure or properties of the Email Address field itself. References := 1: Data Extension Field Properties - Salesforce 2: Data Extensions - Salesforce 3: Importing Data into Data Extensions - Salesforce 4: Subscriber Key - Salesforce 5: Subscriber Key Migration Guide - Salesforce : Deduplicate Subscribers by Email Address
- Salesforce
NEW QUESTION # 57
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Einstein content block
- B. Smart capture block
- C. Interactive Email Form block
Answer: C
Explanation:
Interactive Email Form block is the content block that the team should use to capture information directly from the inbox for some subscribers. Interactive Email Form block allows marketers to create forms within emails that can be filled out and submitted by subscribers without leaving their email clients. The form data can then be stored in a data extension for future use. Smart Capture block is used to create forms within landing pages, not within emails. Einstein Content block is used to display personalized content based on subscriber behavior and preferences, not to capture information from subscribers.
NEW QUESTION # 58
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. File Transfer
- B. Import File
- C. Fire Event
Answer: A
Explanation:
File transfer is the activity that is missing from the automation. File transfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is used to trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.
NEW QUESTION # 59
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?
- A. Use contrasting colors
- B. Build image-based emails.
- C. Minimize whitespace
Answer: A
Explanation:
Using contrasting colors is a best practice for designing accessible emails, as it helps users with visual impairments or color blindness to distinguish between different elements of the email. Contrasting colors can also improve readability and attention for all users. A common guideline for choosing contrasting colors is to use a minimum contrast ratio of 4.5:1 between foreground and background colors.
NEW QUESTION # 60
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
- A. Audience Engagement Over Time
- B. Contacts Analytics
- C. Contacts Count
Answer: B
Explanation:
Contacts analytics is a report that shows how the cross-channel customer population has changed over time. It can be used to track the growth or decline of contacts across different channels, such as email, mobile, or social. Contacts count is a report that shows the total number of contacts in the account. Audience engagement over time is a report that shows how contacts interact with messages over time.
NEW QUESTION # 61
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
- A. Associate the data extension to the Campaign.
- B. Create the data extension as 'Is Testable'.
- C. Save the data extension in the Test Folder.
Answer: B
Explanation:
Creating the data extension as 'Is Testable' is the option that ensures the data extension appears as a Recipient Test Data Extension in the Test Send menu. This option allows the marketer to use the data extension for testing purposes only, and not for actual sends. Saving the data extension in the Test Folder or associating it to the Campaign does not affect its availability for test sends.
NEW QUESTION # 62
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
- A. Block bounces
- B. Send volume
- C. Click rate
Answer: A
Explanation:
Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient's mail server because it considers the sender's IP address or domain as a source of spam. This can negatively impact the sender's reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.
NEW QUESTION # 63
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
- A. Place a Random Split before Path Optimizer for the pilot group.
- B. Configure a holdback group to be targeted by the winner.
- C. Select winning path three days after journey activation
Answer: A
Explanation:
To test different subject lines with a pilot group and then send the winning subject line out to the remaining customers, you should place a random split before path optimizer for the pilot group. This will allow you to divide your audience into two groups: one for testing and one for holding back. Then, you can use path optimizer to test up to 10 subject lines with the testing group and select the winner based on open rate or click rate. Finally, you can send the winning subject line to the holdback group.
NEW QUESTION # 64
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Answer: B
Explanation:
The personalization string that should be appended as a parameter to identify the business unit in each of its links is %%memberid%%. This string returns the ID of the business unit that sent the email.
This way, NTO can track customer engagement by business unit. Option A is not a valid option, as
%%membername%% returns the name of the business unit, not the ID. Option B is not a valid option either, as %%memberstatus%% returns the status of the business unit, such as active or inactive, not the ID. You can learn more about this in the Personalization Strings module on Trailhead.
NEW QUESTION # 65
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Copy Insights
- C. Einstein Content Selection
Answer: C
Explanation:
Einstein Content Selection is the feature that NTO should use to build a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.
NEW QUESTION # 66
......
EEB-101 [Aug-2024] Newly Released] Exam Questions For You To Pass: https://prepaway.testkingpass.com/EEB-101-testking-dumps.html