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NEW QUESTION # 43
Which two objects or fields are supported for ingestion using the Salesforce CRM connector?
- A. Standard Objects
- B. Custom Big Objects
- C. Standard Big Objects
- D. Custom Objects
Answer: A,D
Explanation:
Explanation
These two objects or fields are supported for ingestion using the Salesforce CRM connector. You can select standard or custom objects from your Salesforce CRM org and map them to Data Cloud data model objects.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_salesforce_crm.htm&type=5
NEW QUESTION # 44
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
- A. Party Identification Id
- B. Email Address
- C. Phone Number
- D. Government Id
Answer: A
Explanation:
Party Identification Id is the only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard match criteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. Reference: Create Custom Match Criteria
NEW QUESTION # 45
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
- A. Individual
- B. Transaction
- C. Sales Order
- D. Engagement
Answer: B
Explanation:
Explanation
The transaction data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights. This category indicates that the data stream contains events that occur at a specific point in time and have a duration.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_data_stream_category.htm&type
NEW QUESTION # 46
Which two characteristics describe the Customer 360 data model?
- A. A Product Sold By Salesforce
- B. A Conceptual Model
- C. A Canonical Model
- D. A Static Model
Answer: B,C
Explanation:
The Customer 360 data model is a conceptual model and a canonical model. A conceptual model is a high-level representation of the entities and relationships in a domain of interest, without specifying any implementation details. A canonical model is a common and consistent data model that can be used across different systems and applications. Reference: [Customer 360 Data Model Overview], [Conceptual Model], [Canonical Model]
NEW QUESTION # 47
Which three actions can be applied to a previously created segment?
- A. Inactivate
- B. Delete
- C. Copy
- D. Export
- E. Reactivate
Answer: B,C,D
Explanation:
Explanation
These three actions can be applied to a previously created segment. You can export a segment to a CSV file, delete a segment from Data Cloud, or copy a segment to create a duplicate segment with the same criteria.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_actions.htm&type=5
NEW QUESTION # 48
What does the Source Sequence reconciliation rule do in Identity Resolution?
- A. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
- B. Includes data from sources where the data is alphanumerically sequenced
- C. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
- D. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
Answer: C
Explanation:
The Source Sequence reconciliation rule allows you to sort your data sources in order of most to least preferred for inclusion in a unified profile9. For example, you can specify that data from Marketing Cloud should have higher priority than data from Service Cloud when selecting attributes such as first name or last name.
NEW QUESTION # 49
What can be customized in the Data Cloud canonical model?
- A. Objects
- B. Objects, Fields, and Relationships
- C. Objects and Fields
- D. Fields
Answer: B
Explanation:
You can customize the Data Cloud canonical model by adding, editing, or deleting objects, fields, and relationships. You can also modify the properties, labels, and descriptions of these components. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_canonical_model.htm&type=5
NEW QUESTION # 50
A customer has requested that their personal data be deleted. Which action should be performed to accommodate this request in Data Cloud?
- A. Utilize the Data Rights Subject Request tool to request deletion of the customer's information
- B. Use Ingestion API to request deletion of the customer's information
- C. Manually delete customer and related records using the Profile Explorer
- D. Use Consent API to request deletion of the customer's information
Answer: D
Explanation:
Explanation
This action should be performed to accommodate the request to delete personal data in Data Cloud. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
NEW QUESTION # 51
What is the relationship between Individual and Contact Point Objects?
- A. None of the above
- B. Many: Many
- C. 1: Many
- D. 1:1
Answer: C
Explanation:
The relationship between Individual and Contact Point Objects is 1: Many. This means that one Individual can have many Contact Points, such as email addresses, phone numbers, or postal addresses, but each Contact Point can only belong to one Individual. Reference: Data Model Overview
NEW QUESTION # 52
Which type of measures with aggregate functions are supported?
- A. Text
- B. Boolean
- C. Date
- D. Numeric
Answer: D
Explanation:
Explanation
Numeric is the only type of measures that support aggregate functions. Measures are numeric fields that can be aggregated using functions such as SUM, AVG, MIN, MAX, or COUNT. For example, you can use a measure to calculate the total revenue or the average order value from your data. Date, Text, and Boolean are not types of measures, but types of dimensions. Dimensions are fields that can be used to group or filter data, but not to perform calculations. References: Measures and Dimensions
NEW QUESTION # 53
When performing Segmentation or Activation, which timezone is used to publish and refresh data?
- A. Timezone of the Data Cloud Admin user
- B. Timezone is explicitly specified when creating a segment or activation
- C. Timezone set by the Salesforce Data Cloud org
- D. Timezone of the user defining the activity
Answer: C
Explanation:
According to the Salesforce Data Cloud documentation1, the timezone used for Segmentation and Activation is the one set by the Salesforce Data Cloud org, not by the individual user or admin. This ensures consistency and accuracy across different users and regions.
NEW QUESTION # 54
How does an administrator increase the consolidation rate for Identity Resolution?
- A. Reduce the number of matching rules
- B. Add more matching rules to broaden the search for matches
- C. Change the Ignore Empty Value option
- D. Change all reconciliation rules to Source Sequence
Answer: A
Explanation:
Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. If there are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. Reference: Identity Resolution Match Rules
NEW QUESTION # 55
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
- A. Identity Resolution
- B. Ingestion Schedule
- C. Activation Schedule
- D. Segment Schedule
Answer: C,D
Explanation:
These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_activation_schedule.htm&type=5
NEW QUESTION # 56
Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?
- A. Activation
- B. Streaming Insight
- C. Calculated Insight
- D. Segment
Answer: B
Explanation:
This method should be used when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK. Streaming Insight allows you to query and aggregate data from real-time streams using window functions. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
NEW QUESTION # 57
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
- A. Profile attributes are not yet supported
- B. Email Studio Starter Data Bundle
- C. Marketing Cloud Connect API
- D. Automation Studio and Profile API
Answer: D
Explanation:
This option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to Data Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm&type=5
NEW QUESTION # 58
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
- A. Personalization
- B. Marketing Cloud
- C. Salesforce CRM
- D. Amazon S3 Bucket
Answer: B
Explanation:
Explanation
This platform is going to present a challenge in terms of connection limits for Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which means that only 3 Marketing Cloud accounts can be connected as data sources or activation targets. The other platforms have higher or no limits for connections.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_limits.htm&type=5
NEW QUESTION # 59
Which type of measures with aggregate functions are supported?
- A. Text
- B. Boolean
- C. Date
- D. Numeric
Answer: D
Explanation:
Numeric is the only type of measures that support aggregate functions. Measures are numeric fields that can be aggregated using functions such as SUM, AVG, MIN, MAX, or COUNT. For example, you can use a measure to calculate the total revenue or the average order value from your data. Date, Text, and Boolean are not types of measures, but types of dimensions. Dimensions are fields that can be used to group or filter data, but not to perform calculations. Reference: Measures and Dimensions
NEW QUESTION # 60
What should be the type of the Event Time Field while ingesting Engagement data?
- A. Immutable
- B. None of the above
- C. Inconsistent
- D. Mutable
Answer: A
Explanation:
Explanation
The type of the Event Time Field while ingesting Engagement data should be Immutable. Immutable means that the field value cannot be changed once it is ingested. The Event Time Field is a mandatory field for Engagement data that represents the timestamp of when an event occurred. It is important to keep this field immutable to ensure the accuracy and consistency of the event data. References: Engagement Data Model
NEW QUESTION # 61
How do the Data streams that use the Marketing Cloud Connector refresh data?
- A. APIs are used for refresh
- B. None of the above
- C. Manually refreshed by CDP Admin
- D. Marketing Cloud's Automation Studio handles this process.
Answer: D
Explanation:
Explanation
The data streams that use the Marketing Cloud Connector refresh data using Marketing Cloud's Automation Studio. The Marketing Cloud Connector is a feature that allows you to stream data from Marketing Cloud to Data Cloud in near real time. The connector uses Automation Studio to schedule and run data extracts from Marketing Cloud data extensions and send them to Data Cloud via SFTP. You can configure the frequency and time of the data extracts in Automation Studio. References: Marketing Cloud Connector
NEW QUESTION # 62
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
- A. Is Anniversary Of
- B. Is Birthday
- C. Is Between
- D. Is This Year
Answer: A
Explanation:
This operator can be used to create a segment for a birthday campaign that is evaluated daily. It compares a date attribute to the current date and returns true if they have the same month and day, regardless of the year. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_segmentation_operators.htm&type=5
NEW QUESTION # 63
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?
- A. Delete the data from the incoming data stream and perform a full refresh
- B. Add the Individual Id to a headerless file and use the delete from file functionality
- C. Use the Consent API to suppress processing and delete the individual and related records from source data streams
- D. Use Data Explorer to locate and manually remove the Individual
Answer: B,C
Explanation:
These two ways can help Data Cloud honor a request to be forgotten by a customer. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. The delete from file functionality allows you to upload a file with individual IDs that will be deleted from Data Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_from_file.htm&type=5
NEW QUESTION # 64
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
- A. Personalization
- B. Marketing Cloud
- C. Salesforce CRM
- D. Amazon S3 Bucket
Answer: B
Explanation:
This platform is going to present a challenge in terms of connection limits for Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which means that only 3 Marketing Cloud accounts can be connected as data sources or activation targets. The other platforms have higher or no limits for connections. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_limits.htm&type=5
NEW QUESTION # 65
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