[Jan 25, 2023] Latest Accredited Professional Marketing-Cloud-Personalization Actual Free Exam Questions
Accredited Professional Marketing-Cloud-Personalization Dumps Updated Practice Test and 90 unique questions
NEW QUESTION 26
How does IS define web template?
- A. A repeatable framework used to create a web campaign
- B. An area on your site that a developer has configured.
- C. A google Chrome Extension
- D. The events and behavior of what will be captured on the websites
Answer: A
NEW QUESTION 27
What two features of interaction studio have functionality to perform an A/B testing?
- A. Recipes
- B. Templates
- C. Campaigns
- D. Segments
Answer: C,D
NEW QUESTION 28
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Mobile campaign
- B. Server-side campaign
- C. Web campaign
- D. Email campaign
Answer: B
NEW QUESTION 29
What is the best practice naming convention for attributes?
- A. Lower_snake_case
- B. lowerCamelCase
- C. Upper_snake_case
- D. UpperCamelCase
Answer: D
NEW QUESTION 30
How does a developer share web templates from one dataset to another?
- A. Copy
- B. Clone
- C. Download to zip file, upload zip file
- D. Deployment manager
Answer: C
NEW QUESTION 31
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Dimensions
- B. Catalog
- C. Channel
- D. Directory
Answer: A
NEW QUESTION 32
What can you learn from segment compare on the segment detail tab?
- A. To understand view time purchases attributes revenue by category
- B. To view individual users that are part of the segment
- C. To compare users, engagement activity and other actions across segments displayed
- D. To understand what campaign use the segment for targeting
Answer: C
NEW QUESTION 33
What is the maximum number of user attributes you can setup per dataset?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION 34
What qualifies a web visitor to see any experience of a web campaign?
- A. Einstein Recipe Ingredients
- B. Einstein Next Best Action
- C. Email campaign rules
- D. Campaign tracking rules
Answer: A
NEW QUESTION 35
How often is the Event Stream report refreshed?
- A. Every hour
- B. Every 15 Seconds
- C. Every Day
- D. Every 30 Minutes
Answer: C
NEW QUESTION 36
When should you define goals and filters?
- A. Before launching a campaign that you want to measure against a goal or filter
- B. Over time, when you have something new you want to meausure
- C. When you are reviewing campaign statistics for a published campaign
- D. After launching a campaign that you want to measure against a goal or filter
Answer: C
NEW QUESTION 37
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to send segment date to Marketing Cloud
- B. The option to include all custom fields on a segment export
- C. The option to include built-in fields on a segment export
- D. The option to exclude anonymous fields on a segment export
Answer: B
NEW QUESTION 38
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Einstein Decision
- B. Catalog items
- C. Einstein recipes
- D. Promotion
Answer: A
NEW QUESTION 39
What three things does a developer code in web template?
- A. Campaign qualification rules
- B. Client side instructions for rendering
- C. HTML and CSS for controlling appearance
- D. Defining what can be configured in a campaign
- E. Set the control group percentage
Answer: B,C
NEW QUESTION 40
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalized at open time
- B. Machine learning driven insights within a customer database
- C. Recommendations in email which are personalised at send time
- D. Behavioural targeting with 3rd party audience data
Answer: A
NEW QUESTION 41
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Co Browser
- B. Trending
- C. Collaborative Filtering
- D. Similar Items
Answer: C
NEW QUESTION 42
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. Time Based Testing
- B. Rule Based Testing
- C. Variation Testing
- D. A/B Testing
Answer: D
NEW QUESTION 43
ETL feeds must follow explicit specifications and requires which type of file format?
- A. JSON
- B. Binary
- C. CSV
- D. TextDocs
Answer: C
NEW QUESTION 44
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Source = Server
- B. Server side are always returned
- C. Server Side messages = 1
- D. Server side = true
Answer: A
NEW QUESTION 45
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to specify certain actions, which can be set as the goal for a campaign
- B. Use engagement compare functionality to see the differences in key metrics and behaviours
- C. Use a segment to setup a filter, then use the filter in campaign statistics
- D. Use a segment to set a global goal
Answer: C
NEW QUESTION 46
What are the three primary areas of data stored in IS which represent a company's key business informative?
- A. Employee performance
- B. Operational information
- C. Shadow catalog information
- D. User behaviour
- E. Statstical tracking of KPI's
Answer: C,D,E
NEW QUESTION 47
How many total global goals and filters can you define for your dataset in IS?
- A. Unlimited
- B. 64 total for both filters and goals
- C. 300 total between filters and goals
- D. 25 filers and 25 goals
Answer: B
NEW QUESTION 48
What are the two competitive advantages of interaction studio? [check]
- A. Managers Consent
- B. Monitors active time spent and true engagement
- C. Integrated content management system
- D. True Real-Time Decisioning
Answer: B,D
NEW QUESTION 49
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Data-in, understand, engage, data-out, analyse
- B. Profile, insight, understand, act, analyse
- C. Know, understand, personalise, engage, analyse
- D. Identify, understand, decide, act, analyse
Answer: D
NEW QUESTION 50
When using B2B Detect, which two options are valid account origins?
- A. Account Domain
- B. Time of day
- C. IP address
- D. Customer date of birth
Answer: A,C
NEW QUESTION 51
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