Salesforce Pardot-Consultant Study Guide Archives Updated on May 08, 2023
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You can read the Pardot Consultant Certification Exam Requirements
The Salesforce Pardot consultant typically has at least 6 months of practical experience in implementing the Pardot application and associated tools. The Salesforce certified Pardot consultant has facilitation and consultancy skills to collect business requirements, design alternative solutions and implement them to meet business needs. The Salesforce Pardot Consultant Candidate has the experience, skills, knowledge and skills to:
- Recommend automation processes to achieve business goals.
- Develop and recommend a scalable way to organize data and resources in Pardot.
- Take time to study the resources listed in this exam guide and any other study materials provided by Pardot.
- Assign customer goals to Pardot functionality.
- Analyze the current lead classification strategy and make recommendations for translating Pardot.
- Design a strategy to meet the customers' business needs based on an analysis of the main performance indicators.
- Analyze the data generated in the Pardot reports to make recommendations to optimize the system.
- Analyze the potential consolidation strategy of the existing client and make recommendations for the translation of Pardot.
- Identify and understand a client's current marketing / sales strategy.
- Articulate the implications and importance of the technical configuration.
- Recommend Pardot (Salesforce Engage) tools and features to implement a sales marketing strategy.
A candidate for this exam should not be familiar with Marketing Cloud, Salesforce IQ, Analytics Cloud, Service Cloud, Communities Cloud or Salesforce Platforms and Apps. In addition, no candidate should make recommendations on Salesforce Sales Cloud implementation and configuration, Salesforce workflows, Salesforce triggers and reports, nor resolve DNS issues, the web hosting provider or the CMS client.
Salesforce Pardot Specialist credential is perquisites for Pardot Consultant exam.
NEW QUESTION 102
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Custom redirect
- B. Automation rule
- C. Page action
- D. Completion action
Answer: C
NEW QUESTION 103
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Pardot for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- B. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- C. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- D. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
Answer: C
NEW QUESTION 104
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- B. Refine scoring and grading models to only give the Sales team the most qualified leads.
- C. Offer more conversion points for visitors such as Pardot forms and landing pages.
- D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Answer: A
NEW QUESTION 105
How many Engagement Programs can run at one time
- A. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200
- B. Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200
- C. Always 100
- D. Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100
Answer: B
NEW QUESTION 106
What is the purpose of creating a Tracker subdomain? [Choose one answer]
- A. All of the above
- B. To give a seamless transition between pages and form that you host and your Pardot hosted assets.
- C. To allow emails to be sent from your domain
- D. To host all Pardot landing pages and forms on your website
Answer: B
NEW QUESTION 107
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
Answer: B
NEW QUESTION 108
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?
- A. Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.
- B. Create a folder structure, import, and map sales users, and transfer email templates into Pardot.
- C. Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.
- D. Implement Pardot tracking code, set up email authentication, and create page actions for website views.
Answer: C
NEW QUESTION 109
What access should sales and marketing users have to access embedded analytics dashboards?
- A. Pardot user connected to a Salesforce user through User Sync
- B. The "Analytics View Only Embedded App" permission set license
- C. Pardot Permission Set and "View Reports" Pardot user permission
- D. Pardot Administrator user role and the Pardot Permission set assigned
Answer: B
NEW QUESTION 110
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
- A. Focus on creating as much content as possible.
- B. Start a company blog and promote a few high-quality pieces of content.
- C. Post content from other websites on your own site.
- D. Hire an agency to create content.
Answer: B
NEW QUESTION 111
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
- A. Create a form handler to link to an existing form on the website.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a Pardot-hosted form and place it on the website using an iframe.
- D. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0
NEW QUESTION 112
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500.
Their department should either be technology or finance.
C-level is the best fit but managers should also be included as they may make purchasing decisions.
Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
- D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
Answer: D
NEW QUESTION 113
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Pardot.
How could these requirements be met?
- A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
Answer: B
NEW QUESTION 114
What is required when sending a Pardot email from an assigned user?
- A. There must also be a general or specific user as a sender.
- B. The assigned user must be connected through user sync.
- C. The email must also contain assigned user merge fields.
- D. All prospects on the recipient list must be assigned to a user.
Answer: D
NEW QUESTION 115
While creating Layout Templates it is possible to Import Layout from certain URL
- A. True
- B. False
Answer: A
NEW QUESTION 116
What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]
- A. Setup tracker subdomain and validate it
- B. Create and add a tracking code to the website
- C. Choose which sender IP to use
- D. Setup DNS for each used domain and validate the connection
Answer: A,B,D
NEW QUESTION 117
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Salesforce Engage and CRM Visible List
- B. Email Preference Center and Dynamic Public List
- C. Email Preference Center and Static Public List
- D. Static Public List and Automation Rule
Answer: B
NEW QUESTION 118
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment prospects with free email service providers for initial email sends.
- B. Segment the best and most active contacts for initial email sends.
- C. Segment internal employees with high scores for initial email sends.
- D. Segment cold prospects with a low score to reengage for initial email sends.
Answer: C
NEW QUESTION 119
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
- A. Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
- B. Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
- C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
- D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
Answer: C
NEW QUESTION 120
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Completion action on the form submission
- B. Segmentation rule based on the form submission
- C. Automation rule based on the form submission
- D. Dynamic list based on the form submission
Answer: A
Explanation:
Explanation
https://www.pardot.com/blog/completion-actions/
NEW QUESTION 121
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication ensures the company's sending IP will not appear on blocklists.
- B. Authentication provides legal protection against email abuse complaints.
- C. Authentication increases deliverability rates of emails sent through Pardot.
- D. Authentication proves Pardot is a legitimate sender of LenoxSoft's emails.
Answer: B,C
NEW QUESTION 122
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a recipient list for the program.
- B. Make a suppression list for the program.
- C. Make a segmentation rule for the program.
- D. Make a repeating engagement program.
Answer: A,D
NEW QUESTION 123
LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Move all users to Salesforce Lightning
- B. Purchase separate Pardot accounts
- C. Enable "Business Unit'connector setting
- D. Use the Pardot Lightning App
Answer: D
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_sf_connector_pbus_parent.htm&type=5
NEW QUESTION 124
Which are true about Pardot Recycle Bin
- A. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
- B. Items in the recycle bin don't count toward usage limits
- C. Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they're permanently deleted
- D. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
- E. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- F. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- G. Tags are deleted permanently and don't appear in the recycle bin
Answer: B,C,D,F,G
NEW QUESTION 125
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You can read the Registration procedure of the Pardot Consultant Certification Exam
The registration for the Pardot Consultant Exam follows the steps given below.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.
- You will see a purchase confirmation screen. Click Finish.
- Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
- You will be sent an email confirming the purchase and registration.
- Click on Select
- Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
- Click on Submit
- Select a test center.
- If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
- Click the Save button for your preferred delivery method.
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