Salesforce Marketing Cloud Personalization Accredited Professional : AP-216

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What are three ways segments are used in marketing cloud personalization?

A) Creating related lists within Salesforce CRM
B) Set goal and filtersb)
C) Targeting for campaigns
D) Recommending products
E) Analytics, trends and engagement

2. What are the three types of ingredients available for a recipe?

A) Promotions
B) Machine Learning
C) Recommendations
D) Co-Occurrence
E) Catalog-based and Trending

3. How often does interaction studio poll the sftp for new files for ingestion?

A) Hourly
B) Immediately
C) Every 15 minutes
D) Daily

4. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) Time based testing
B) Variation testing
C) A/B testing
D) Rule based testing

5. When should you define goals and filters?

A) Before launching a campaign that you want to measure against a goal or filter
B) Over time, when you have something new you want to meausure
C) After launching a campaign that you want to measure against a goal or filter
D) When you are reviewing campaign statistics for a published campaign

Solutions: