Salesforce Certified Marketing Cloud Email Specialist : MC-202

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A. Sender Authentication Package
B. Web Collect Sign-Up Form
C. Send Throttle

Question 2

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A. Journey Builder Sends
B. Publication Lists
C. List Unsubscribes

Question 3

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > Import Activity > SQL Activity
B. Tracking Extract > File Transfer > Import Activity
C. Tracking Extract > Import Activity > Data Extension Extract

Question 4

When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B. In the step with the two SQL activities, place a wait step between them.
C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Question 5

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A. Einstein Engagement Frequency
B. Sender Authentication Package
C. Send Throttling

Solutions: