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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Form or Form Handler? I need to be able to edit and change my form directly.

A) Form
B) Form Handler

2. What type of Information do rule step types look for in engagement studio programs?

A) Prospect Interest
B) Prospect criteria
C) Prospect behavior
D) Prospect activity

3. Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

A) %%form%%
B) %%name%%
C) %%tittle%%
D) %%content%%
E) %%description%%

4. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
B) Marketing Cloud Account Engagement only shows this information on the lead record.
C) Once converted, this information shows on the account record and not the contact.
D) The administrator needs to create lookup fields on the contact to see this from the lead.

5. Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

A) Landing page with a form
B) Landing page without a form
C) Email template with a form embedded into the HTML
D) Landing page with a form handler

Solutions: