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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add descriptive tags to each asset upon creation.
B) Add assets to folders upon creation.
C) Add a description to each asset upon creation.

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Send both email and SMS to ensure subscribers get NTO's messages.
B) Ensure preferred channel is available in subscriber data.
C) Create one Entry Source for each messaging channel.

3. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A) Tracking Conversions Tab
B) Send Performance Tab
C) Email Overlay View

4. The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Define a goal for each journey.
B) Export the journey email analytics
C) Review opens and clicks activity summaries.

5. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A) Journey Butter
B) Automation Studio
C) Contact Builder

Solutions: