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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?

A) Classification
B) Association
C) Segmentation
D) Anomaly detection

2. Which SPSS Modeler feature is only available in the Premium edition?

A) Output and visualization
B) Automatic model generation
C) Text mining workbench
D) Automatic data preparation

3. What is the main capability of SPSS Statistics?

A) Automation
B) Prediction
C) Analysis
D) Collaboration

4. According to an independent study, what percentage of SPSS Modeler customers achieved a positive return on investment?

A) 12%
B) 24%
C) 94%
D) 47%

5. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To discover linked purchases and other occurrences.
B) To prepare a data set for optimal modeling.
C) To reduce data to a simpler form.
D) To divide the market or customer base into groups.

Solutions: