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| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Targeting | - Target list generation
|
| Topic 2: Unica Campaign Architecture and Components | - Campaign server architecture
|
| Topic 3: Performance, Optimization, and Reporting | - Campaign optimization
|
| Topic 4: Offers and Treatment Management | - Treatment rules
|
| Topic 5: Campaign Design and Flowcharts | - Campaign structure
|
1. A specialist is required to create an offer which can have multiple offer versions. While creating the offer template, what components need to be included to ensure that this is possible?
A) Hidden Attributes
B) Custom Cell attributes
C) Static Attributes
D) Parameterized Attributes
2. A specialist would like to mimic a Unica Campaign database connection using the same methods as Campaign unica_acsvr. Which database utility should be used?
A) oratest
B) cxntest
C) db2test
D) odbctest
3. The Unica Platform has been integrated with an Active Directory solution. Due to changes in Active Directory, a specialist needs to make sure that ALL groups and users from the Active Directory solution are synchronized with the Unica Platform. This can be accomplished by:
A) using the automatic synchronization method.
B) using the manual synchronization function.
C) using an Extraction Transformation Loading (ETL) routine between Active Directory and Unica Platform.
D) using the Unica Marketing Platform config tool utility.
4. A specialist is running a Call List process box in a Unica Campaign flowchart with the Contact History logging option turned off and Create Treatments Only is not selected. What is the result of this action?
A) Contact History table is not populated with the contact data, but the Detailed Contact History, Treatment History and Offer History tables arepopulated with the contact data.
B) Contact History, Detailed Contact History, Treatment History and Offer History tables do not get populated with the contact data.
C) Contact History table and Detailed Contact History table are not populated with the contact data, but the Treatment History and Offer Historytables are populated with the contact data.
D) Contact History table, Offer History table and Treatment History table are not populated with the contact data, but the Detailed Contact Historytable is populated with the contact data.
5. An administrator is responsible for setting up triggers for use with Unica Campaign and third party systems. The administrator creates a synchronous outbound trigger that runs an external third party scoring mechanism. The specialist needs to wait for the resulting scores to be produced before continuing to run the flowchart. The name of the trigger is RunScoreProgram. What is the correct syntax to define that this is a synchronous trigger?
A) RunScoreProgram $
B) RunScoreProgram ?
C) RunScoreProgram /
D) + RunScoreProgram
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |
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